Culture is the character and personality of your organization. It's what makes your organization unique and is the sum of its values, traditions, beliefs, interactions, behaviors, and attitudes. Here's an overview of why workplace culture is important, what affects it, and how to define it.
Why is workplace culture important?Culture is as important, if not more important, than your business strategy because it either strengthens or undermines your business and the objectives it is trying to achieve. Culture is significant, especially because It attracts talent. Potential job applicants evaluate your organization and its climate. A strong, positive, clearly defined and well-communicated culture attracts the right fit and talent. It drives engagement and retention. It creates a work environment that either strengthens or weakens employee engagement and retention.
- It impacts happiness and satisfaction. Research shows that employee happiness and satisfaction is linked to a strong workplace culture (Source: Deloitte).
- It affects performance. Organizations with stronger cultures outperform their competitors in financial performance and are generally more successful.
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